Chapter 1 : Contact Information. "Each store location’s page must include up-to-date contact information. This will optimise the visibility and ranking of these pages in search results."
Chapter 2 : Local Content. "In addition to influencing your local SEO, local content sparks users’ interest in your business location, and gives them an idea of what to expect when they visit."
Chapter 3 : The Store Locator. "The store locator is the link between your company website and external store pages. It is a powerful tool that can boost your online and offline conversion rates."